Friday Night Affair was developed as a strategic partnership between Hotel Granada and The Plated Society, organized by The Robinson House, to address the hotel’s need for increased visibility and traffic on Friday nights.

While Hotel Granada had a highly engaged food and beverage director with a clear vision for the menu and in-house experience, the venue needed additional support with marketing, audience awareness, and consistent foot traffic. The Robinson House identified an opportunity to align the space with an existing audience rather than build one from scratch.

We placed The Plated Society—a supper club with a community drawn to speakeasies, food-forward lounges, and intimate hospitality spaces—into the venue as a recurring Friday night experience. This placement allowed Hotel Granada to benefit from an already engaged audience whose preferences closely matched the atmosphere and offerings of the space.

The partnership resulted in four consecutive Friday Night Affair events, each driving increased attendance and sustained engagement at the venue. The series demonstrated how strategic audience placement and consistent programming can support venue goals without altering brand identity.

Focus:
Audience alignment · Strategic partnerships · Recurring programming · Traffic growth